Alex Genadinik

Public Relations And Publicity Specialization

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Alex Genadinik

Public Relations And Publicity Specialization

Master Publicity, PR, and Personal Branding.

Earn media exposure, build your brand, manage your reputation, and grow your online visibility.

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera PlusLearn more

Get in-depth knowledge of a subject
Beginner level

Recommended experience

15 months to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

15 months to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop and execute publicity and PR strategies to increase media exposure, credibility, and brand awareness.

  • Create press releases and media outreach campaigns to earn press coverage, podcast appearances, and other publicity.

  • Build and protect a strong personal or business brand through SEO, content, YouTube, and online reputation management.

Details to know

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Taught in English
Recently updated!

August 2026

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Specialization - 7 course series

Press Coverage, Publicity And Public Relations

Press Coverage, Publicity And Public Relations

Course 1, 1 hour

What you'll learn

Skills you'll gain

Category: Copywriting
Category: Earned Media
Category: Media Relations
Category: Media Strategy
Category: Product Promotion
Category: Brand Awareness
Category: Marketing and Public Relations
Category: Case Studies
Category: Professional Networking
Category: Storytelling
Category: Promotional Strategies
Category: Press Releases
Category: Public Relations

What you'll learn

  • Learn to write and publish attractive press releases!

Skills you'll gain

Category: Earned Media
Category: Brand Awareness
Category: Press Releases
Category: Marketing Strategies
Category: Writing
Category: Promotional Strategies
Category: Search Engine Optimization
Category: Public Relations
Category: Media Relations
Category: Content Creation

What you'll learn

Skills you'll gain

Category: Promotional Strategies
Category: Product Promotion
Category: Earned Media
Category: Blogs
Category: Brand Awareness
Category: Web Presence
Category: Brand Management
Category: Search Engine Optimization
Category: Media Relations
Category: Public Relations
Category: Podcasting
Category: Lead Generation
Vibe Coding To Create An SEO-Optimized Website

Vibe Coding To Create An SEO-Optimized Website

Course 4, 2 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Prompt Engineering
Category: Semantic Web
Category: Frontend Performance
Category: Vibe coding
Category: Web Analytics and SEO
Category: AI Workflows
Category: Content Optimization
Category: Information Architecture
Category: No-Code Development

What you'll learn

Skills you'll gain

Category: Thought Leadership
Category: Social Media
Category: Marketing Strategies
Category: Professional Networking
Category: LinkedIn
Category: Marketing
Category: Personal Development
Category: Growth Strategies
Category: Content Strategy
Category: Professional Development
Category: Web Presence
Category: Financial Planning
Category: Brand Marketing
Category: Business Planning
Category: Influencing

What you'll learn

Skills you'll gain

Category: Guest Relations
Category: Social Media Content
Category: Content Creation
Category: Marketing Strategies
Category: Content Scheduling
Category: Digital Publishing
Category: Driving engagement
Category: Commercialization
Category: Growth Strategies
Category: Content Marketing
Category: Branding
Category: Production Schedule
Category: Social Media
Category: Social Media Strategy
Category: Content Strategy

What you'll learn

Skills you'll gain

Category: Brand Awareness
Category: LinkedIn
Category: Search Engine Optimization
Category: Content Optimization
Category: Branding
Category: Professional Networking
Category: Social Media
Category: Web Presence

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Instructor

Alex Genadinik
Alex Genadinik
124 Courses48,678 learners

Offered by

Alex Genadinik

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