In this three-hour project-based course, you will learn how to get started with Google Search Ads and create campaigns designed to reach prospective customers. Using Google Ads, Google’s online advertising platform, you will build a Search campaign for a product or service and explore how targeting, keywords, ads, budgets, and conversion settings work together.
By the end of the course, you will be able to create and organize a Google Search campaign, conduct keyword research, develop relevant ads, navigate the Google Ads dashboard, and apply basic campaign optimization strategies.
Status: Target Audience
Target Audience
Status: Google Ads
Google Ads
Beginner·Guided Project·3 hours
Featured reviews
4.0
·Reviewed Jul 18, 2020
I learned a lot of new things from this project. There was a bit difficulty in tools which do not clear bu the instructor help me a lot to clear my mind. I would like to thanks to this instructor.
5.0
·Reviewed Jan 15, 2024
this should include in real world guided project first to make our own landing page then apply in caimpaign and using sitelinks of our landing page so we can be proud of ourselves
5.0
·Reviewed Apr 19, 2021
This course is very useful and gave me the hands on experience of how actually the digital marketing is going to work and what I specifically needed to peruse further
4.0
·Reviewed Jun 5, 2022
The instructors video doesnt perfectly match the current website as Google has updated their website sincd they published this but yuou can get most the infromation still
4.0
·Reviewed Dec 18, 2025
A well-structured introductory course for Google Ads beginners. It explains the basics clearly and builds a good foundation for exploring advanced Google Ads courses.
5.0
·Reviewed Jun 27, 2021
I really enjoyed learning in this course. I would like to thank Ishita to create such an easy and interesting project. Thank you for helping me understand Google Ads!
5.0
·Reviewed May 16, 2021
This course is so important for all online incomer. We can save money instead of marketing cost. We can get easily the customers from key words. I have learned a new idea in this course.
5.0
·Reviewed Apr 21, 2021
Get free advertising for your products or services on Google with our Google Ads Coupon. Activate your promotional code and save money on your first Google Ads campaigns! Attract the Right People.
5.0
·Reviewed Jan 25, 2022
It was wonderful experience with learning digital marketing tools and terms used to run Google Ads and mostly recommended to all of them who are keen to learn basics with practical exposure.
4.0
·Reviewed Jun 17, 2022
The host was great! Could have been better though if she used Google ads account with real ads running to show how the mettics are shown in the account. Thank you!
5.0
·Reviewed Aug 2, 2020
Its was great experience to learn Google Adwords in a simplified manner. teaching method was awesome. Trainer used Rhyme platform which is one to one learning, and hands on training great tool.
5.0
·Reviewed Sep 12, 2020
Your Videos So Excellent Nice #Mytv786 1st like and comment yesss n view stay connected always. Nice video big like👍Done I hope you come back👍👍👍👍👍❤️ 💙💛🌸🌸🌺🌺🍃🌱🌷💐🌿🌱💓 #Mytv786,
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S
Steven
1.0
·Reviewed Mar 23, 2024
The video is so out of date, I was unable to follow along; the Google Ads steps and interface have been updated by Google, but this video hasn't been updated.
A
ABHISHEK
1.0
·Reviewed Jun 27, 2020
Totally waste of time. Can't believe that someone can make such a great and interesting topic to such boring and complicated course. Really She needs to explain more and talk less to herself. I strongly recommend not to take this course. Really Disappointed with Instructor.
D
David
1.0
·Reviewed Oct 13, 2020
the worst course ever seen , the instructor even ask us to make a charge to our credit card , if we don't do this, we can't follow the instructions and finish it.
Y
Yusuf
1.0
·Reviewed May 19, 2024
The material is too old; the instructor is doing his best, but the course sessions are an old version, so we don't find the same buttons and pages that he/she sees. It's frustrating.
P
Prathamaditya
1.0
·Reviewed Mar 14, 2024
cant follow along, the content is outdated
A
Adelajda
1.0
·Reviewed Jul 15, 2020
Very poor quality. The quizzes kept giving errors and the learning module was not practical at all. Don't reccomend.
F
Francis
1.0
·Reviewed Oct 7, 2020
It was a disaster. The main link to be used for the project was not available to copy and paste. So the only option was to type letter by letter, but then Google Ads pointed out some mistakes, and that was because the Rhyme's keyboard is not 100% synchronized with the user's keyboard and even the keys are released, it didn't work and it doesn't work. In fact, a user shared the ink in question, I copied it and the action did not reflect on the student's screen. So please, fix those bugs! And include the doc that contains the link! Thank you!
T
Toni
2.0
·Reviewed Aug 17, 2024
hard to follow along when the instructors google ads is different from mine. i dont know how old this video is but i had none of the things the instructor had so im guessing this is an older video because google ads doesn't look like her for me. so i wont be finishing this course which sucks. please update the video it doesn't coincide with todays google ads
H
Hunor
1.0
·Reviewed Sep 19, 2020
No content, empty pages, stuck in 'Loading'. This is the first time I experience it on Coursera.
F5, CTRL+F5, log out-in again, different browsers.
Strange.
B
Barbara
1.0
·Reviewed Jan 4, 2021
there is no help when you run into problems and there are charges on to your cc. Many students are asking questions about this, but no help!!! I cannot complete the course and it is very disturbing. Why have a forum with only students and no professor??
A
Anushka
1.0
·Reviewed Dec 1, 2020
Not able to view the course material. It just displays 'loading' on the screen.
K
Kristin
1.0
·Reviewed Aug 20, 2024
The option to switch to expert mode is no longer available on Google Ads, so I was not able to begin the project.
M
Mohammad
1.0
·Reviewed Jul 24, 2020
The course does not work , I have tried many times to open the course , but nothing comes up.
F
Firas
1.0
·Reviewed Mar 1, 2024
No updated in the Google ads layout. No follow.
M
Meghan
1.0
·Reviewed Aug 14, 2024
This course is inaccurate and falsely guides students through Google Ads because the video is outdated. Google Ads/GA4's UI has been updated since and it does not match the course instructor's video. Extremely disappointed, do not waste your time trying to figure it out because it looks like they haven't updated this course to match the new UI in over a month.
L
Lasantha
1.0
·Reviewed Mar 6, 2021
Didn't even bother to go through the whole course after seen she's opening a document with a code that came out of nowhere (she didn't even try to explain). Totally disappointed. Not recommended. 👎
K
Kumar
1.0
·Reviewed Sep 26, 2020
This tutorial never ran so I am marking this tutorial with least star rating.
G
Gen
1.0
·Reviewed Feb 4, 2021
Doesn't work. Unable to report technical issues
K
Khandaker
5.0
·Reviewed Jul 18, 2020
I really appreciate this course a lot. The way this project teaches the topic reminds me how I was taught of writing letters (now I write them pretty well:) ). I would like to take on more projects from this Instructor & I would suggest Coursera to open some more projects of her. I really thank the instructor & would like to follow her other projects. Thank you.
R
Rafiq
5.0
·Reviewed Jan 19, 2021
Good course for a beginner. As a person who knows nothing about Google Ads, I become known how to use it. This course gives me enough introduction to make my first campaign.