In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Status: Google Analytics
Google Analytics
Status: Web Analytics and SEO
Web Analytics and SEO
Beginner·Guided Project·2 hours
Featured reviews
5.0
·Reviewed Apr 28, 2023
This course helps me to deep understanding what data are talking about. As an ABM, I work with data daily to forecast sales volume and understand the market.
5.0
·Reviewed Nov 17, 2022
Taking this course gave me extra confidence in taking any project and completing in timely fashion. Strong ly recommend.
5.0
·Reviewed Oct 3, 2020
Was a great, short and simple course, covering all the basics of analytics of a website. Proper terms and slang were well explainer by the instructor. Overall, was a good course to start from.
5.0
·Reviewed Mar 3, 2021
This course is a good introduction to Google Analytics. Provides a general overview, without going into too many details.
4.0
·Reviewed Sep 29, 2020
I learned some good stuff to help me either help others, or to develop my own website. The data that I can track will be instrumental in helping to increase profits/revenue.
5.0
·Reviewed May 26, 2021
This course is really helped me to have an overview of Google Analytics. Thank you, Coursera for hosting this. Best wishes!
4.0
·Reviewed Jun 15, 2021
For those that are not familiar with Google Analytics, I totally recommend to set the foundation of your learning about GA through this course.
4.0
·Reviewed Mar 19, 2021
Really liked the way they teach the course. Also, simple explanation is a plus point here. Just wished for more detailed explanation regarding conversions.
5.0
·Reviewed Sep 20, 2022
Learned a lot. Thanks to the mentor. Explained it really well. Looking forward to see more Analytics courses or projects from this mentor.
4.0
·Reviewed Oct 10, 2020
Very well designed and executed! However, I believe Coursera can work on the split-screen view to make the learning experience better!
4.0
·Reviewed Sep 21, 2021
The video material need to be updated because there's major update on Google Analytic interface.But thank you for the course!
4.0
·Reviewed Jun 17, 2021
It was a good project but it could have been better if some concepts were explained in depth for better understanding.
All reviews
Showing: 20 of 325
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I
Indira
1.0
·Reviewed Jul 29, 2020
Only in the first part and already the video is outdated and does not match the updated google analytics dashboard that I am accessing through the cloud desktop.
S
Scott
1.0
·Reviewed Nov 15, 2020
Five minutes in and I'm completely lost due to Google portal being completely different than the course tells me it should be. It's useless and I cannot find my way around.
B
Babar
2.0
·Reviewed Jan 6, 2022
You need to update this course with Google Analytics 4 properties and material.
D
Druvjyoti
1.0
·Reviewed Sep 4, 2020
The course was very poorly structured. The instructor was very casual in her approach. I guess that's why Coursera is providing this course for free. There was minimal explanation of why we were doing something. I am really disappointed.
S
Santosh
1.0
·Reviewed Oct 24, 2020
The video seems outdated.. the options on google analytics have changed.. Was not possible to follow instructions on split screens...
M
Ma.
3.0
·Reviewed Oct 28, 2020
Kindly review the video set in Rhyme. We can't track what the instructor says because new users/account features are different from intructors demo account features.
S
Stephanie
1.0
·Reviewed Jul 5, 2022
While this guided project helped to understand how Google Analytics works, the intructor used an older video that did not correspond with the updated Google Analytics website. This made it hard to determine if you were in the correct area/screen or not. It also called for you to search for a workaround to properly complete the project.
N
Nathalie
1.0
·Reviewed Aug 16, 2024
Although the course is well-explained, the design and layout of the elements have changed now. The course has become outdated. Even the names of the categories that make up the funnel have been changed. Need to update new videos!
S
Shannon
1.0
·Reviewed Jan 17, 2025
Outdated information. Directions don't match the current pages.
E
Eugenio
2.0
·Reviewed Nov 11, 2021
AToday Nov 11 2021, the information of this course is outdated. This video is making me to waste a lot of time. I suppose I can get more updated information in youtube
M
MD.
2.0
·Reviewed Jun 18, 2020
don' like this at all. most importantly Rhyme is a bad site for guidance project. it take huge time to load.
R
Robert
2.0
·Reviewed Dec 2, 2022
I did not know I would need my own website to learn this. Should be more transparent in requirements.
V
Vincenzo
1.0
·Reviewed Jan 15, 2023
I could not keep up with the instructor. All I wanted to do was learn what SEO is and how it works. I don't have a website. I wanted to learn this so that I could go for a journalism degree potentially.
G
Gabe
1.0
·Reviewed Jan 2, 2025
Outdated information
A
Angelica
1.0
·Reviewed Dec 21, 2024
Very outdated.
M
Marielle
5.0
·Reviewed Nov 5, 2020
This course is simple and is easy to understand. It's very good for beginners who want to know about google analytics. This course gives you an idea of how it works but we need to practice a little more to become proficient, and that's fine. We have to (if knowledge and skills are what we're after). :D
G
Grace
5.0
·Reviewed Jul 22, 2021
This course is surprisingly great. I first didn't have interest in it but as time goes on, it become more fun. This course is really beneficial for people who earn money online through websites, apps, blogs etc.
K
Krishna
5.0
·Reviewed Oct 4, 2020
Was a great, short and simple course, covering all the basics of analytics of a website. Proper terms and slang were well explainer by the instructor. Overall, was a good course to start from.
C
Carlos
5.0
·Reviewed Jun 2, 2020
I loved. The experience of being able to remotely configure the entire platform is a tremendous help in maintaining interest in the concepts provided.
A
Alexander
3.0
·Reviewed Oct 1, 2020
It is very basics, like literary starting from 0 to 1 where 100 is a total expert. I did not expect so little. But I took this course as a part of strengthening my GA knowledge and therefore I wanted to start from scratch and it cost 8 euros :)