Building a Business Presence With Facebook Marketing
By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
Status: Driving engagement
Driving engagement
Status: Marketing
Marketing
Beginner·Guided Project·2 hours
Featured reviews
5.0
·Reviewed Nov 2, 2020
I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.
5.0
·Reviewed Apr 10, 2024
Very fun and easy course with a wonderful instructor! Prior knowledge is not needed, but can be a wonderful help.
5.0
·Reviewed Apr 21, 2022
Wonderful course to learn how FB ads and events can help increase awareness for your business. Simple, easy to follow instruction with hands on opportunity.
5.0
·Reviewed Feb 3, 2023
This course has been well designed to guide a beginner digital marketer from setting up a facebook page for a business to optimizing same to the right audience.
4.0
·Reviewed Jan 14, 2023
Instructor is good. But this course need to update to work with new Facebook layout. Other than that, the lessons providing in this course was valuable for me.
4.0
·Reviewed Sep 22, 2022
I have got more idea about how to manage facebook activities. fcafebook updated more features . Upadation is required.
5.0
·Reviewed Jan 31, 2022
Thank you very much to sharing wonderful and helpful knowledge for the Facebook Marketing.Thanks & Regards Akhilesh Kumar
4.0
·Reviewed Jan 22, 2022
I found this both easy to follow along with and practicle for anyone looking at trying something new. The Facebook platform is one the first and easiest to use for a beginner
5.0
·Reviewed Dec 12, 2021
This course is really useful for the person who start to create facebook page to promote their business. All the instruction and guideline are very clear.
4.0
·Reviewed Mar 14, 2024
The subject is explained very clearly, much useful for new people, brands or companies to advertise their business on Social Media (Facebook).
5.0
·Reviewed Sep 13, 2020
It is a great course for a person who is at the beginner level on Facebook. The most important parts are explained very well.
5.0
·Reviewed Jul 20, 2023
Thank you very much for the course. I enjoyed every minute of your lecture as well as your marvelous sense of humor.
All reviews
Showing: 20 of 291
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S
Solveiga
5.0
·Reviewed Sep 14, 2020
It is a great course for a person who is at the beginner level on Facebook. The most important parts are explained very well.
S
Shivay
1.0
·Reviewed Aug 23, 2021
Dated and not very good. Low effort course with very little actual valuable information for how facebook is in 2021
P
Panagiotou
5.0
·Reviewed Oct 1, 2020
This Guided Project is perfect for someone that wants to create their first Facebook page. With the help of Kathleen you will learn the basics. Just a tip/personal preference from me is that you can use a second tab on your browser instead of the window offered by the Rhyme Platform. 5/5 all in all
F
Fatih
5.0
·Reviewed Dec 27, 2021
It was a simple but fundamental course. I have learned how can i open a facebook page for my business. I will do that i learned from this course first thing in the morning.
S
Syra
5.0
·Reviewed Oct 16, 2020
This is the perfect Project Course for people who will start to make their own Facebook Page, detailed and instructions were very clear. From zero to something! Great Job!
U
ukeme
5.0
·Reviewed Aug 6, 2021
Thank you madam for taking your time out to impact me with this great knowledge. I really appreciate you and can't wait to have another project with you. Thank you Coursera for providing this platform for the transformation of people's lives and destiny. You guys are the very best
Q
Quinn
5.0
·Reviewed Nov 17, 2021
Really enjoyed learning of all of the new tactics and building a presence on facebook. It gave me a strong sense of how to set up and promote business whether it be products or raising awareness for other brands or organizations.
J
Jeanette
5.0
·Reviewed Nov 2, 2020
I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.
E
Edmund
5.0
·Reviewed Sep 4, 2020
very concise and straight to the point but I believe more time can be allowed to touch on other things
M
Md.
5.0
·Reviewed Aug 21, 2020
The course is very useful for digital marketing. I'm very glad to complete this course.
L
Linda
4.0
·Reviewed Aug 15, 2020
It was good for a basic course however I need more.
J
Jeanel
5.0
·Reviewed Oct 14, 2020
My first coursera course, actually my first e-learning course. I'm happy with this! The Rhyme Tool was unexpected! Creating fb page on live and with guide. I love it. Everything was really being taught and applied step by step. Thank you Coursera and to our Department of Science and Technology for sponsoring my coursera studies!
P
P
5.0
·Reviewed May 1, 2022
This is the perfect Project Course for people who will start to make their own Facebook Page, detailed and instructions were very clear. From zero to something! Great Job!
P
Paula
5.0
·Reviewed Sep 14, 2020
Plenty of useful information for new entrepreneurs to create and maintain an engaging Facebook page.
A
Ayesha
5.0
·Reviewed Aug 17, 2020
I'm so excited and course to be useful and helpful.thank you sir/mam.
C
CRISTIAN
5.0
·Reviewed Aug 11, 2020
excelente me sirvio para poner mis conocimientos en practica
A
Amanda
5.0
·Reviewed Sep 10, 2020
Me pareció bueno, concreto, fácil de entender y seguir.
S
sageelan
5.0
·Reviewed Sep 11, 2020
full knowledge of the course. recommed for beginners
G
Gustavo
5.0
·Reviewed Aug 15, 2020
Great course!!! just what I was looking for. Thanks
M
Marlon
5.0
·Reviewed Aug 18, 2020
Thank you for the great experience of this course.