Back to 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
National Taiwan University

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

課程將協助學員熟悉行銷及顧客關係管理的基本概念,並透過介紹行銷策略 (STP) ,了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象,以及這些新興消費現象對行銷策略及品牌管理的影響。

Status: Marketing
Status: Marketing Management
BeginnerCourse18 hours

Featured reviews

Reviewed Mar 1, 2017

經由活潑的課程解說發現到行銷的趣味性,以及各式演化及過程的理解,期待教授再多增加一些類似的課程!~:)

All reviews

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