The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Status: Target Market
Target Market
Status: Customer Analysis
Customer Analysis
Beginner·Course·21 hours
Featured reviews
5.0
·Reviewed Jul 11, 2021
Very informative and useful especially for corporate strategist and entrepreneurs
5.0
·Reviewed Jul 4, 2020
Excellent course those who want to learn about innovative strategy.
5.0
·Reviewed Jul 15, 2020
This course covers a lot of concepts and frameworks on a introductory basis, and plenty of examples to give the learner balanced learning perspectives and real world applications
5.0
·Reviewed Aug 6, 2022
Excellent course - I like the way the course is taught, combining lecture with real world examples.
5.0
·Reviewed Jan 14, 2021
Part of my MBA subject. This course gave me an insight of strategy management
5.0
·Reviewed Jan 30, 2021
Very good insights, very informative, excellent course well presented and relatively easy to understand. Thank you Sir =)
5.0
·Reviewed Apr 23, 2020
Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks
5.0
·Reviewed Mar 1, 2021
This gives details in brief in simple way and easy to understand. More valuable than I thought in the beginning. Thank you Professor....
5.0
·Reviewed May 7, 2020
The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets
5.0
·Reviewed Jan 13, 2021
All videos are streamlined and easy to understand. Speed of talking is just nice.
5.0
·Reviewed Jan 7, 2022
Great course on Strategy Management, briefly argues - how to interpret different companies and what products they offer and how to implement the best strategies for sustainability and growth.
5.0
·Reviewed Jul 12, 2020
I love how this course expanded my horizons on the area of strategic management and innovation thinking.
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M
Mudasir
5.0
·Reviewed Jan 15, 2020
Thank you soooooooooo much Coursera for providing us a wonderful platform and generating vibrant capacity for exuberant learners to learn, grow and become a socially responsible citizens and changemakers. Thank you Macquarie University, Australia, We love you. Thankyou, all the team, honorable Professors for the support and great/meaningful contribution. It was an incomparable shrewd experience studying with you. Thankyou!
L
Lucas
5.0
·Reviewed Oct 10, 2022
It was informative, resourceful and easy to understand. The overall rating would be 10/10 as the professor provided with clear instruction with rich of resources.
S
Sanju
5.0
·Reviewed Mar 2, 2021
This gives details in brief in simple way and easy to understand. More valuable than I thought in the beginning.
Thank you Professor....
N
Nicola
3.0
·Reviewed May 30, 2020
This course was highly informative, the structure was easy to follow and I felt that the breadth was sufficient. II really appreciated the examples when they were given but would have liked more case studies and further diversification of the content types. The readings were good and the instructor was clear, but I often found myself bored with the format of a lecture-and-reading-styled learning and zoning out as a result. The best parts of the course were the initial reading, the TED talk and the video on the Growth Share matrix.
T
Tiruna
5.0
·Reviewed Jan 3, 2022
This course gave me a multi dimensional view on Value chain and value positioning . Various aspects to consider while formulating Business strategy in addition to access the current strength/ opportunities for the existing market. The course is very illustrative with suitable examples and a very rich amount of course material/case studies to read. I recommend this course for every middle level manager.
M
Mario
5.0
·Reviewed Apr 25, 2026
El curso ofrece una visión clara y práctica de la gestión estratégica en entornos competitivos. Destaca por su enfoque en el análisis competitivo y la toma de decisiones, facilitando la comprensión de cómo generar ventajas sostenibles. Es una buena base para fortalecer el pensamiento estratégico aplicado a contextos empresariales reales.
P
Pradeep
5.0
·Reviewed Jan 15, 2021
Hi and good evening. I found this course extremely useful. I have been generally practicing what had been advocated in the course but there were so many other line of thought that I had picked up. The other aspect is getting acquainted to the terminologies.
Thank you.
M
Michelle
5.0
·Reviewed Jan 16, 2021
It's my first time doing Coursera and this particular subject covers a lot of models and examples of current situations that companies are facing. Besides, I really enjoyed his lectures and they are very clear to understand. The quiz helps too!! Thank you11
N
Nasir
5.0
·Reviewed Nov 13, 2021
I'll always remember all of you with the deepest respect and affection for your efforts in making each lesson enjoyable.
My sincere gratitude to Professor Ralf Wilden, I truly appreciate the inspiring course that gave me and my thinking strategic direction.
J
Jafed
5.0
·Reviewed Jul 6, 2019
I enjoy the lectures. The professor has a good speaking and teaching style which keeps me interested. Lots of concrete math examples which make it easier to understand. Very good slides which are well formulated and easy to understand
D
Dhinesh
5.0
·Reviewed Jan 8, 2022
Great course on Strategy Management, briefly argues - how to interpret different companies and what products they offer and how to implement the best strategies for sustainability and growth.
J
Jolene
5.0
·Reviewed Jul 16, 2020
This course covers a lot of concepts and frameworks on a introductory basis, and plenty of examples to give the learner balanced learning perspectives and real world applications
B
Bernard
5.0
·Reviewed Oct 7, 2019
Excellent course about strategic management. ou will have all the information you need in this course, one of the best I studied in this domain. A must have for any manager.
E
Eduardo
5.0
·Reviewed Jul 27, 2021
The complete course for companies that want to keep themselves with strong products and also thinking about the changes that the market brings.
V
Venkatagiri
5.0
·Reviewed Jan 21, 2021
Well presented and relatively easy to understand the concepts. Suggested reference materials are excellent readings for context.
H
HARESH
5.0
·Reviewed Jan 31, 2021
Very good insights, very informative, excellent course well presented and relatively easy to understand. Thank you Sir =)
V
V
5.0
·Reviewed May 8, 2020
The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets
P
Paul
5.0
·Reviewed Nov 3, 2020
VERY INFORMATIVE AND SKILLFUL COURSE. THE INSTRUCTOR IS A WORLD CLASS PROFESSOR IN THE FIELD OF STRATEGY. THANK YOU
P
PP
5.0
·Reviewed Apr 24, 2020
Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks
J
Jude
5.0
·Reviewed Jul 13, 2020
I love how this course expanded my horizons on the area of strategic management and innovation thinking.