Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so.
You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: -
• Identify the benefits and advantages to a business of using social media to engage an audience
• Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers
• Set up a social media account for a business
• Build, manage, and sustain an active social media community
This course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute’s Social Media Marketing specialization.
On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
Status: Digital Advertising
Digital Advertising
Status: Digital Marketing
Digital Marketing
Beginner·Course·11 hours
Featured reviews
5.0
·Reviewed Oct 17, 2024
overall a good course. The info is still relevant despite some of the platforms changing since this course was launched.
5.0
·Reviewed Jan 10, 2023
Great course, great lectures and speakers. Easy to listen And understand new (for me) information.
5.0
·Reviewed Mar 16, 2024
The only problem is that peer-review is done by the course participants and sometimes they are not qualified for it.
5.0
·Reviewed Aug 6, 2022
Very good course. Learned alot. It is a good course for the beginners. I recommend this course for all who want to learn social media marketing.
5.0
·Reviewed Jun 16, 2023
Thanks for providing valuable training to polish skill of the new learners.
All reviews
Showing: 20 of 30
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A
Adam
4.0
·Reviewed Dec 22, 2022
Course is generally good; I did learn a lot. The presenters are good, though not always great; I think they could be more engaging. There is a sense that there is a bit of repetition; perhaps this is not such a bad thing as it can lead to more retention, but it is notable at times. Finally, there are few examples; if you are starting from a palce of not having used the social media platforms much, sometimes features and formats are thrown around that could really use visual and video examples.
The assignments don't always tell you they will be much more rewarding if you choose a product or brand (real or invented) before starting; make sure you decide what the product is before starting to plan any slice of a campaign! This is true for all these courses.
J
Johnedel
1.0
·Reviewed Sep 30, 2023
cant unenroll
M
Maksym
5.0
·Reviewed Nov 29, 2024
Курс чудово пояснює ключові концепції стратегій у соціальних медіа та створення контенту. Інформація викладена зрозуміло, з хорошими прикладами та практичними завданнями, які допомагають закріпити знання. Особливо сподобалася структура курсу, де поступово розкриваються складніші аспекти роботи з контентом та залучення аудиторії. Єдине, чого бракує, це більш поглиблених кейсів для реального бізнесу. В цілому, курс рекомендую всім, хто прагне покращити свої навички у цифровому маркетингу
A
April
5.0
·Reviewed Jan 27, 2023
Through this course, it really taught me a lot when it comes to social media platforms and content strategies. All the lessons are essential and very informative.
Peer review is difficult at first; It is like a baby thesis. But it will really help you to think outside the box and learn to apply everything that you learn from syllabus.
Thank you so much for offering this course here in Coursera. It will help everyone to gain more knowledge and for career growth as well.
A
Abdullah
5.0
·Reviewed Aug 7, 2022
Very good course. Learned alot. It is a good course for the beginners. I recommend this course for all who want to learn social media marketing.
K
Kirstin
5.0
·Reviewed Oct 18, 2024
overall a good course. The info is still relevant despite some of the platforms changing since this course was launched.
M
Mari
5.0
·Reviewed Mar 17, 2024
The only problem is that peer-review is done by the course participants and sometimes they are not qualified for it.
K
Katerina
5.0
·Reviewed Jan 11, 2023
Great course, great lectures and speakers. Easy to listen And understand new (for me) information.
S
Syed
5.0
·Reviewed Jun 17, 2023
Thanks for providing valuable training to polish skill of the new learners.
A
Ana
5.0
·Reviewed Jan 31, 2026
Muy bien explicado y con materiales de ayuda. Recomendado
K
KARIM
5.0
·Reviewed May 10, 2026
The course was highly informative and well-structured
