The main purpose of this course is to focus on good questions and how to answer them. This is essential to making considered decisions as a leader in any organization or in your life overall. Topics will include the basis of human curiosity, development of questions, connections between questions and approaches to information gathering design , variable measurement, sampling, the differences between experimental and non-experimental designs, data analysis, reporting and the ethics of inquiry projects. Emphasis will be placed on approaches used in the social sciences (i.e., sociology, psychology, anthropology), but we will also discuss how others (i.e., natural scientists, business analysts) might approach the inquiry process. No prior knowledge of statistics is required for this course.
Status: Business Research
Business Research
Status: Decision Making
Decision Making
Beginner·Course·10 hours
Featured reviews
5.0
·Reviewed Jul 31, 2020
Very good platform to learn new things which makes us to learn something new and I love this Coursera app which made me to learn about this research design
5.0
·Reviewed Jun 14, 2020
A very useful course covering most of the fundamentals of research design. It's well balanced with really knowledge filled and motivating contents.
5.0
·Reviewed Nov 19, 2020
This is a very great course. I have learned many things that I could share to my students and my colleagues.
4.0
·Reviewed Apr 28, 2021
Presenters are engaging and hold your attention. Far better than others I've encountered.
5.0
·Reviewed Feb 16, 2023
This course is absolutely brilliant. Everything was explained in such a detailed and easy manner. It clarified all my doubts.
4.0
·Reviewed Feb 26, 2021
Sound quality was inconsistent. At times, it sounded like the instructor's voice was breaking up (nothing wrong with the sound on my PC).
5.0
·Reviewed Sep 17, 2025
This is a great help for a student like me who will conduct soon research to be more educated and prepared.
5.0
·Reviewed Apr 26, 2021
Excellent Course. Excellent Teaching Pedagogy Very Innovative Thank You to both Professors
5.0
·Reviewed Jan 13, 2021
Thanks for sharing this meaningful information. I am excited to begin my research projects.
5.0
·Reviewed May 15, 2025
the materials are clear and easy to follow and i enjoyed doing my assignments help me to not forget the content of each module
5.0
·Reviewed Jun 28, 2023
This is a wonderful course. It has given me a lot of input. I would say that anyone who would like to do research must make use of this course.
5.0
·Reviewed Aug 16, 2020
Very nice experience, i suggest each and every students to complete this course you will surely get something to learn from here. Thanku shoolini university to provide me this course...
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A
Abhishek
5.0
·Reviewed Aug 1, 2020
Very good platform to learn new things which makes us to learn something new and I love this Coursera app which made me to learn about this research design
M
Mohammed
5.0
·Reviewed Jun 15, 2020
A very useful course covering most of the fundamentals of research design. It's well balanced with really knowledge filled and motivating contents.
C
Carla
4.0
·Reviewed Jul 23, 2020
This course is a good review of the basics concepts and strategies of research design. It covers things like reliability and validity, different sampling techniques, and ethical considerations when designing a research study. I thought some of the definitions in the course were awkwardly worded, and there were typos throughout (including in the quizzes). These things where distracting but didn't prevent me from understanding the readings. I read two of the three books that were recommended--"Curious" by Leslie Ian and "52 Things We Wish Someone Had Told Us About Customer Analytics" by Alex Sherman and Mike Sherman. Both were excellent, but I especially enjoyed "Curious." Thank you for pointing me to these books!
H
Harish
5.0
·Reviewed Aug 17, 2020
Very nice experience, i suggest each and every students to complete this course you will surely get something to learn from here.
Thanku shoolini university to provide me this course...
E
EELearner
5.0
·Reviewed Mar 1, 2021
EASY TO NAVIGATE. GREAT EXTRA RESOURCES. WISH I COULD SAVE NOTES DURING THE READING AND NOT ONLY THE VIDEO PORTIONOF THE COURSE.
U
Upasana
5.0
·Reviewed Sep 7, 2020
One of the best course I have gone through .Very helpful and informative course.
N
Nashrudin
4.0
·Reviewed Aug 20, 2021
The course is easy to follow and you will surely learn a lot if you are a beginner.. I think the course needs to improve on test construction as some items may seem to be too ambiguous..
M
Mitchell
4.0
·Reviewed Mar 11, 2021
Great type of learning for an man at work most of the day and dad by night. This class is meant for people like me.
B
B
5.0
·Reviewed Jul 29, 2020
Hey, My name is B Silas. I am from Bangalore, India. I currently pursuing my final year Bachelor of Commerce from St. Joseph's College Autonomous. I took this course to do a research study on 'Amazon', this course seemed to give me ideas on what and all information you should gather to complete your study for the same. I would like to thank my college for providing me this opportunity to do this course.
A
Akanksha
5.0
·Reviewed Jul 31, 2020
The course is indeed helpful for someone new in research and a revision for who already are. The ease to read the concepts and glossary provided is best. However, some more important concepts like sampling and non-sampling errors and types, etc. may be included as well. Thank you!
F
Frank
5.0
·Reviewed Mar 23, 2022
This course has taught me to be more of a logical thinker. To use data and research to make better conclusions on topics that need analyzation.
P
PATRICIA
5.0
·Reviewed Sep 27, 2020
Useful and very complete information provided, instructors gave very clear explanations. Good course for the basics of Research. Thanks a lot!
M
Muhammad
5.0
·Reviewed Oct 14, 2020
A very informative course
In my opinion subjective type of assignments must also be included while assessment
R
Randy
5.0
·Reviewed Oct 17, 2020
I learned so much and it will be valuable for my job moving forward.
Y
Yash
5.0
·Reviewed Sep 19, 2020
Nice course really helpful for all the reasearch work.
V
Vivek
5.0
·Reviewed Aug 18, 2020
A Wonderful Course on the Outline of Research Basics!