This course provides practical strategies for building and managing business relationships that drive growth and long-term success. Learners will explore techniques to identify high-potential clients, stakeholders, and partners, segment target markets, and apply proactive networking strategies. Emphasis is placed on trust-building, active listening, and empathy as core skills for strengthening professional relationships and fostering client loyalty.
Through real-world examples and interactive exercises, participants will develop a personal action plan to apply best practices in business relationship management. The course also examines client-centric approaches such as cross-selling, upselling, and long-term partnership development.
Designed for junior to mid-level supervisors and managers with 3–5 years of experience in business development, sales, or stakeholder engagement, this program equips learners to enhance communication, expand opportunities, and influence organizational growth in diverse industries.
Status: Rapport Building
Rapport Building
Status: Business Development
Business Development
Intermediate·Course·5 hours
Featured reviews
5.0
·Reviewed Feb 13, 2024
It was great having this course with Mr. Hector, especially the way videos and examples used and were repeated differently in a way that made the information received will be lasting in my mind.
4.0
·Reviewed Dec 1, 2024
Quite good knowledge of subject regarding Business development & Relationship management
4.0
·Reviewed May 25, 2024
Should consider paraphrasing final exam questions
5.0
·Reviewed Nov 18, 2025
Really good and interactive Question sessions makes us to be a part of the class.
5.0
·Reviewed Sep 22, 2024
As a person who want to start career in Business Development, this course helps me to understand the essential points of Relationship Management that enhance the Business.
5.0
·Reviewed Jan 9, 2025
Very helpful content, excellent course design and delivery
5.0
·Reviewed Aug 27, 2024
Really good course content as it captivates the basic essence of relationship management and business development.
5.0
·Reviewed Jan 5, 2025
Instructors, instructions was awesome, leveled and easy to follow. Please use effective listening skills.
Thank you
5.0
·Reviewed Jun 8, 2025
I loved how i got glued to my system until i was done.
5.0
·Reviewed Jun 26, 2024
This course has embedded the key skills required for one to practice when building relationships and managing them. I have benefited immensely.
5.0
·Reviewed Nov 30, 2025
The course was very interesting and helpful
Got to know new things about relationship management and business development
5.0
·Reviewed Feb 19, 2024
I love it, and learning to leverage on casual conversations will work for me
All reviews
Showing: 20 of 60
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Most Helpful
N
N.
1.0
·Reviewed Jun 1, 2024
The course was very light and very generic in my opinion. Should be targeted at complete beginners instead of being presented as an intermediary level.
L
Laura
1.0
·Reviewed May 28, 2024
Super short and still not worth the time. Definitely not an intermediate course, more of a basic 101 with a general overview.
S
Salma
2.0
·Reviewed Dec 28, 2023
This course is very mediocre and barely qualifies to be a beginner course. I do not recommend it for professionals or people with even the slightest amount of knowledge or experience in business development and/or sales.
E
Elvin
1.0
·Reviewed Oct 7, 2023
This course is garbage. Nothing substantial, just air. Waste of time.
S
Soo
2.0
·Reviewed Feb 7, 2024
Very poorly done. Not interactive, quiz questions and structure very lazily made. Learned nothing of real value, just went over ideas and broad concepts I could have learned on YouTube.
D
Dmitry
1.0
·Reviewed Aug 19, 2024
Extremely basic course without any idea why it should be marked as an intermediate. If you did any beginner's sales course and/or worked in a sales, the only thought that you will have during the videos is "No s**t, Sherlock"
M
Matthew
2.0
·Reviewed Jan 30, 2025
While there are some good tips, the video lessons need to be much longer. Most were barely a couple minutes, often less. Ideas are introduced very briefly that should have been expanded on in more detail.
G
Gizem
1.0
·Reviewed Feb 19, 2025
This is not an intermediate course and it does not mentioned anywhere that a 49 USD is required to be able to receive a certificate. Wasted my time without knowing this!
R
Rafał
3.0
·Reviewed Feb 16, 2025
A basic level course, all the important issues were only hinted at, a deficiency was left, and Coursera is unable to ‘hint’ at a course that could develop the topic.
H
HAMMAM
1.0
·Reviewed Mar 22, 2025
not enough information
R
Richard
5.0
·Reviewed Sep 27, 2025
Very helpful, this course provided a great overview and summary of principles and strategies that can be employed to improve and remain sharp in managing relationships with clients and stakeholders so that you continue to deliver value to customers.
H
Hassan
5.0
·Reviewed Feb 14, 2024
It was great having this course with Mr. Hector, especially the way videos and examples used and were repeated differently in a way that made the information received will be lasting in my mind.
B
Badia
5.0
·Reviewed Sep 23, 2024
As a person who want to start career in Business Development, this course helps me to understand the essential points of Relationship Management that enhance the Business.
K
Katlego
5.0
·Reviewed Jun 27, 2024
This course has embedded the key skills required for one to practice when building relationships and managing them. I have benefited immensely.
R
Rohit
5.0
·Reviewed Dec 1, 2025
The course was very interesting and helpful
Got to know new things about relationship management and business development
N
no
5.0
·Reviewed Jan 6, 2025
Instructors, instructions was awesome, leveled and easy to follow. Please use effective listening skills.
Thank you
F
Fatoye
5.0
·Reviewed Aug 28, 2024
Really good course content as it captivates the basic essence of relationship management and business development.