Great products don't happen by accident. They are created by product managers who understand customer needs, align cross-functional teams, prioritize the right opportunities, and guide products from concept to market.
In this course, you'll build the foundational knowledge and practical skills used by product managers to make better product decisions throughout the product life cycle. Whether you're exploring a career in product management, working with product teams, launching your own venture, or looking to strengthen your business and innovation skills, you'll gain a clear understanding of how successful products are developed and managed.
You'll learn how product managers identify customer needs, define product requirements, collaborate with business, design, and engineering teams, select appropriate development methodologies, and support successful product launches. Along the way, you'll explore proven frameworks used by organizations to evaluate opportunities, manage product development, and bring products to market.
Throughout the course, you'll also have the opportunity to build a Product Opportunity Brief, an optional professional development exercise that helps you apply the concepts to a product idea or an existing product. By the end of the course, you'll have a practical framework you can continue refining for your portfolio, interviews, or workplace projects.
Whether your goal is to become a product manager, contribute more effectively to product teams, or develop products of your own, this course provides a practical foundation for building the mindset and toolkit of a successful product professional.
Status: Product Strategy
Product Strategy
Status: Product Management
Product Management
Beginner·Course·5 hours
Featured reviews
5.0
·Reviewed Sep 5, 2023
I enjoyed the teaching style and love to learn from James V. Green sir .This course is full of knowledge and develop individual as a product manager or leader.
5.0
·Reviewed Feb 10, 2023
It's one of the best course related to Product Management. All aspects of the company, consumer, Market has been covered thoroughly
5.0
·Reviewed Mar 6, 2025
This course serves as the right start to your transition from "old-school" project management to "new-school" product management with start up mindset.
4.0
·Reviewed Sep 29, 2022
I​t was effective and good. Excellent advise from field experienced professional.
5.0
·Reviewed Apr 21, 2022
Thanks so much for the privilege to be a part this program, and also for the scholarship granted unto me. I would definitely recommend this course to someone out there.
5.0
·Reviewed Mar 14, 2022
good course to learn basic terminologies and methodologies used in product management
5.0
·Reviewed May 7, 2022
Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.
5.0
·Reviewed Nov 10, 2022
Amazing course for reviewing concepts in product management
5.0
·Reviewed Oct 31, 2022
Course established fundamentals to the zenith level of product management. The design of this course is great!!
5.0
·Reviewed May 28, 2022
Great introduction to this subject matter. Really enjoyed it.
4.0
·Reviewed Sep 9, 2023
Very good Course as initial stage to get into the Product Management Career
4.0
·Reviewed Jul 27, 2021
Thorough and great insights in product manager's role...
All reviews
Showing: 20 of 64
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A
Anas
1.0
·Reviewed Dec 3, 2021
Disappointing course. Very basic. Teacher merely reads headlines and titles. No depth of information. Youtube is much more benefitial.
O
Ohaleta
5.0
·Reviewed Dec 10, 2021
It was a splendid course.
S
Shreyash
4.0
·Reviewed Jul 28, 2021
Thorough and great insights in product manager's role...
E
Edwin
4.0
·Reviewed Sep 16, 2021
good course
M
Murilo
5.0
·Reviewed May 25, 2022
The course succeeds on taking the student that doesn't know anything about roles and responsabilities of a Product Manager, to the level of understanding the details os the triangle of the PM: business, design and engineering. Excelent course!
M
Mr.Sachin
5.0
·Reviewed Sep 6, 2023
I enjoyed the teaching style and love to learn from James V. Green sir .This course is full of knowledge and develop individual as a product manager or leader.
R
Rajeev
5.0
·Reviewed May 8, 2022
Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.
C
Chukwuemeka
5.0
·Reviewed Jun 10, 2022
great
A
Amirali
2.0
·Reviewed Mar 28, 2022
I love trainings in general but this course was really dry, and hard to follow... the content was good but the delivery can definitely improve. Thanks.
D
DEEPTI
5.0
·Reviewed Nov 10, 2024
Product Management essentials is an amazing course and given an insight on role of a product manager and also highlights on difficulties faced and how to navigate the same.
The course content was briefly explained by the Lecturer, and it was easily understandable.
The pace of the program was also comfortable, and it could be completed as per the convenience of the user. It exhaustively covered the main key points what a product manager to keep in mind while dealing with internal stake holders as well as handling external clients. The course also guided on the prerequisites on how to position the product in the market so that there are customers to buy the product. This course also touches upon type of markets, type of customers and challenges being faced on targeting Niche market.
Overall, it was truly impactful and excellent course. I recommend this course to be pursued by Product managers.
E
ehsan
5.0
·Reviewed Apr 25, 2022
As a person with an experience in the design industry very similar to product management, this course enlightened me a lot. Although knowing the material of this course in some cases is far from being practiced and experienced, it's a good starting point to correct and elevate my performance in my later projects.
N
Nupan
5.0
·Reviewed Oct 12, 2022
So our objectives here are to introduce this concept of macro economics, and to think a little bit about the relationship of that with opportunity, immersion, and engagement. We also want to think about this as an opportunity to change, or to fill gaps that are appearing in the market.
M
Metilova
5.0
·Reviewed Oct 16, 2023
This class has been incredibly helpful in kickstarting my career as a Product Manager. The content taught is highly relevant and beneficial, providing valuable insights into core concepts of product management.
W
Wagner
5.0
·Reviewed Aug 15, 2023
Amazing course. Well-structured content and an engaging approach prove valuable for gaining a comprehensive understanding of product management to use in real-world scenarios.
O
odusanya
5.0
·Reviewed Apr 22, 2022
Thanks so much for the privilege to be a part this program, and also for the scholarship granted unto me. I would definitely recommend this course to someone out there.
P
Partha
5.0
·Reviewed Mar 7, 2025
This course serves as the right start to your transition from "old-school" project management to "new-school" product management with start up mindset.
M
Mahesh
5.0
·Reviewed Feb 11, 2023
It's one of the best course related to Product Management. All aspects of the company, consumer, Market has been covered thoroughly
S
Sudhanshu
5.0
·Reviewed Nov 1, 2022
Course established fundamentals to the zenith level of product management. The design of this course is great!!
A
Akpofure
5.0
·Reviewed Apr 20, 2022
Exceptional!! it compacts two years of mgt in a single course. So grateful for this experience!
Z
Zhuan
5.0
·Reviewed Mar 15, 2022
good course to learn basic terminologies and methodologies used in product management