Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms.
At first sight, it may seem that platforms "simply" connect different kinds of users, as Airbnb links travelers and hosts or as Uber links drivers and riders. Well, this is true: platforms link different kinds of users. Nevertheless, this is just the enabling factor to have a platform, definitely not enough to describe the wide range of activities they actually do.
Therefore, this module aims to assess the starting point of creating the platform, identifying the initial set of customers and the main challenging elements to bring the design forward. Then, it digs in the phases of kicking-off a new platform and then in managing its growth over time, becoming a real ecosystem. In other words, the course aims to present the main strategies and tactics to design, launch, and manage a platform. In the end, it introduces platform thinking steps, helping established companies evolve towards a platform model.
Status: Value Propositions
Value Propositions
Status: Growth Strategies
Growth Strategies
Beginner·Course·6 hours
Featured reviews
4.0
·Reviewed Dec 29, 2022
I enjoyed the examples, interviews, and reading assignments. The course could use more quizzes to reinforce learning.
5.0
·Reviewed Mar 27, 2024
Excellent course - breaks down platforms , has good case studies and a great template for action
All reviews
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E
Elena
5.0
·Reviewed Aug 19, 2024
This course has provided me with valuable insights into the principles of platform design, the dynamics of multi-sided markets, and strategies to create scalable, sustainable platforms.
A big thank you to the instructors and everyone involved for delivering such a comprehensive and engaging learning experience. I’m eager to apply these new skills in my daily work!
A
Anindya
5.0
·Reviewed May 30, 2022
The Course has helped me understand the basics of Platform as a Design Thinking, the Chicken and Egg Paradox, Strategies and tactics to solve the Chicken and Egg Problem, Different ways to grow the platform in the maturity stage, and the Process to Implement Platform Thinking in an organization
C
Castellanos
5.0
·Reviewed Dec 30, 2022
'll miss having you as an educator one year from now. I extremely adored your class. A debt of gratitude is for all that you have done. May God always help you in getting some good results like that and may you always fly ahead in your life.
F
Francesco
5.0
·Reviewed Aug 4, 2023
This course explores how to design a platform and how to overcome the problems that arise by analyzing the various options available. The balance between theoretical elements and practical examples is optimal.
D
Daniele
5.0
·Reviewed Apr 27, 2022
This is an outstanding course which provides very many useful insights on the major features of platforms, along with challenges that should be addressed when it comes to their design
V
Vito
5.0
·Reviewed Jul 27, 2023
This course implements the theoretical background of the first lecture with tools to design and ignite a Platform Thinking strategy. Really interesting talks included
U
Una
5.0
·Reviewed Mar 28, 2024
Excellent course - breaks down platforms , has good case studies and a great template for action
J
James
4.0
·Reviewed Dec 30, 2022
I enjoyed the examples, interviews, and reading assignments. The course could use more quizzes to reinforce learning.
T
Tracy
3.0
·Reviewed Aug 13, 2025
There was a lot of confusing english and some domain speak vs. focusing on simpler language to explain theories. Also, while the examples were great, I found the theory was rushed or so connected to the examples, that it was hard to understand. Still, some very interesting ideas in there.
