The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then learn how to use the supply-demand framework to explain and predict market outcomes and to show how government policies affect those market outcomes. We will look at how quantity demanded and supplied respond to their key determinants in quantitative (elasticity) as well as qualitative terms. The last two weeks of the first module will investigate consumer behavior more closely and show how consumer choices are driven by the interplay of preferences and budget constraints. We will employ the consumer choice framework to examine investor choice as well as policies such as ObamaCare and school choice. Finally, we will also address the concept of how to distribute a given amount of goods across a society’s consumers in the most efficient manner.
Status: Market Analysis
Market Analysis
Status: Supply And Demand
Supply And Demand
Beginner·Course·7 hours
Featured reviews
5.0
·Reviewed Jun 7, 2020
It was a wonderful experience, how the concept of economics is related in day-to-day activities is told in a conceptual manner. It was a great time learning the concepts.
5.0
·Reviewed Mar 27, 2025
It was easy, and helpful for me, a beginning. Thank you very much for this course, much appropriation.
4.0
·Reviewed Mar 8, 2016
Some concepts need more clarification/ elaborations.
5.0
·Reviewed Dec 22, 2022
This course was both a quality course for introduction into microeconomics and also surprisingly fun.
4.0
·Reviewed Sep 30, 2020
this is basic ,i read and i saw some particular basic of economy isn't here
5.0
·Reviewed Apr 18, 2017
The course that changes way of thinking. Thank you a lot for this.
5.0
·Reviewed Sep 25, 2020
in this course i have learn lot of thinking related to microeconomics .very good facuilty
5.0
·Reviewed Apr 7, 2018
The instructor was very nice. He explained every topic with real world examples which made the course easier to understand and interesting.
5.0
·Reviewed May 16, 2020
its an awesome experience by learning through coursera and it helps me a lot nd by soving quiz it give me a satisfaction result
5.0
·Reviewed Oct 17, 2022
Really it was nice course to learn from this platform. It helped me a lot in my professional carrier.
5.0
·Reviewed Dec 3, 2022
This course is intersting one improves our knowledge
5.0
·Reviewed Oct 6, 2018
it is a very good course. i understand many things on demand and supply and different curves . thank you...........
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Showing: 19 of 51
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J
James
5.0
·Reviewed Jan 27, 2017
This was very help of everything i need to know about managing and dealing with different kinds of real world problems.
F
Felipe
5.0
·Reviewed Sep 19, 2016
Excellent course. Examples given are very well explained, the professor is pretty clear and has a nice approach when talking. An excelent course for people interested in Microeconomics, although you might need at least an Economics Introductory Course to get the hang of it.
A
Abolaji
5.0
·Reviewed Dec 18, 2017
This course was really helpful as it provided in-depth understanding and a unique perspective to supply chain management. In addition, the lecturer was quite articulate despite the highly technical concepts introduced and explained. Highly recommended!
H
HIROAKI
5.0
·Reviewed Jan 4, 2016
I have taken this course to learn this topic in English. I had studied this topic in my language. This topic was a little bit confusing, but I could understand thanks to this .
W
Wei
5.0
·Reviewed Sep 2, 2019
Dear Professor Mark Zupan,
Thank you very much for your great course, which has helped me to understand the theory and methodology of Economics deeply.
Best wishes.
Wei Zhu
A
Arvind
5.0
·Reviewed Jun 7, 2020
It was a wonderful experience, how the concept of economics is related in day-to-day activities is told in a conceptual manner. It was a great time learning the concepts.
A
Armaan
5.0
·Reviewed Apr 8, 2018
The instructor was very nice. He explained every topic with real world examples which made the course easier to understand and interesting.
R
ROSHAN
5.0
·Reviewed May 17, 2020
its an awesome experience by learning through coursera and it helps me a lot nd by soving quiz it give me a satisfaction result
A
ANURAG
5.0
·Reviewed Oct 7, 2018
it is a very good course. i understand many things on demand and supply and different curves . thank you...........
T
Tinyiko
5.0
·Reviewed Mar 28, 2025
It was easy, and helpful for me, a beginning. Thank you very much for this course, much appropriation.
A
Abdul
5.0
·Reviewed Oct 18, 2022
Really it was nice course to learn from this platform. It helped me a lot in my professional carrier.
A
Alexander
5.0
·Reviewed Dec 23, 2022
This course was both a quality course for introduction into microeconomics and also surprisingly fun.
D
DHARMENDRA
5.0
·Reviewed Sep 26, 2020
in this course i have learn lot of thinking related to microeconomics .very good facuilty
S
Sergienko
5.0
·Reviewed Apr 14, 2020
It was a wonderful course, it made my brain work hard:)Thank you very much!
D
Daniel
5.0
·Reviewed Mar 23, 2023
Excellent course. Great lectures. Textbook it is based on is first rate.
M
Mario
5.0
·Reviewed Mar 12, 2019
Great course to introduce yourself to basic concepts in microeconomics!
R
Roman
5.0
·Reviewed Apr 19, 2017
The course that changes way of thinking. Thank you a lot for this.
P
Pranav
5.0
·Reviewed Dec 4, 2022
This course is intersting one improves our knowledge