In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing opportunities for your business.
This course focuses on TikTok basics. You will learn the history of TikTok, the key user demographics, and the app's unique features. You will gain an understanding of how users interact with the app and the benefits of adding TikTok to your social media strategy.
You will set up a personal account and learn the best strategies for creating compelling content with which other users will want to interact. You will even create your first video.
By the end of this course, you will be able to:
- Describe the key features and user demographics of TikTok
- Discuss how users interact with TikTok
- Engage with the TikTok community
- Create an engaging video with TikTok’s editing tools
Regardless of your current social media experience, this course will lay the foundation for success in using TikTok.
Status: Drive Engagement
Drive Engagement
Status: Driving engagement
Driving engagement
Beginner·Course·9 hours
Featured reviews
5.0
·Reviewed Sep 10, 2024
Really good introduction to what TikTok is and how to use it. Perfect for absolute beginners trying to figure out what they want to create on the platform.
5.0
·Reviewed Feb 25, 2025
Great learning here for the basic course of Tiktok
4.0
·Reviewed Nov 23, 2024
Good if you are a complete beginner. Not really for people who are already on tiktok
5.0
·Reviewed Nov 10, 2024
The content is very amazing and easy to understand.
All reviews
Showing: 18 of 18
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Most Helpful
M
Mary
5.0
·Reviewed Aug 7, 2026
I recently completed TikTok's Coursera course, and it was far more comprehensive than I expected.
Instead of only teaching how to use the app, it explains the bigger picture how TikTok works, how to create content strategically, and how to use the platform effectively for both personal brands and businesses.
If you want to understand TikTok beyond the basics, I highly recommend this course.
K
Kareema
5.0
·Reviewed Sep 2, 2024
Even though I am a pro at using TikTok, this video was very helpful. I am going to recommend this course to my friend who is a 50yo business woman who wants to learn how to use the platform to promote her skincare business
B
Bellamy
5.0
·Reviewed Sep 11, 2024
Really good introduction to what TikTok is and how to use it. Perfect for absolute beginners trying to figure out what they want to create on the platform.
M
Muhammad
5.0
·Reviewed Nov 11, 2024
The content is very amazing and easy to understand.
M
Muhammad
5.0
·Reviewed Feb 26, 2025
Great learning here for the basic course of Tiktok
L
Luis
5.0
·Reviewed Jul 18, 2024
Was simple and direct, very good
M
Muktar
5.0
·Reviewed Feb 2, 2025
very usefull course thanks
M
Marwan
5.0
·Reviewed Dec 3, 2024
very helpful course.
S
samira
5.0
·Reviewed Sep 3, 2026
Es muy buena
H
Haider
5.0
·Reviewed Jun 8, 2025
جيد جدا
T
Ttok
5.0
·Reviewed Jun 15, 2025
ممتاز
F
farra
5.0
·Reviewed Nov 26, 2025
Good
L
Linh
5.0
·Reviewed Mar 21, 2025
Good
G
Green
5.0
·Reviewed Feb 11, 2025
nice
R
Ratchawat
5.0
·Reviewed Oct 17, 2024
good
T
Trisha
4.0
·Reviewed Nov 24, 2024
Good if you are a complete beginner. Not really for people who are already on tiktok
I
Ibarra
4.0
·Reviewed Sep 25, 2025
great but too long
F
Fabi
1.0
·Reviewed May 29, 2026
El curso no está en español, ni siquiera para traducir por IA