GenAI for Executives & Business Leaders: An Introduction
AI is disrupting every aspect of business and daily life. Author Arthur C. Clarke famously said that “Any sufficiently advanced technology is indistinguishable from magic.” But artificial intelligence (AI) is not magic. It’s math and science, and it’s going to touch every aspect of our lives.
IBM AI Academy offers this course as part of its initiative to bring awareness at executive levels on the capabilities of AI. Led by IBM thought leaders, this course provides lessons and learnings that are appropriate for CXOs or line of business leaders.
The course will provide foundation level understanding of generative AI. You will learn about what generative AI is, how generative AI can create business value, the importance of AI trust and transparency, and how apply generative AI to key use cases like customer service and application modernization.
This is a short self-paced course where you hear from IBM's thought leaders. No prior AI background required.
Come join us in our effort to help you get started with AI adoption!
Status: Business Transformation
Business Transformation
Status: Customer Service
Customer Service
Beginner·Course·3 hours
Featured reviews
5.0
·Reviewed Apr 30, 2024
Great material for executives and business leaders in gaining introductory insights regarding AI
4.0
·Reviewed Jun 23, 2025
I especially liked the practical exercises of this specialization course.
4.0
·Reviewed May 14, 2025
This is an introductory course for those who are new to generative AI.
5.0
·Reviewed Feb 19, 2025
Business leaders can get a clear and brief introduction to Generative AI, which includes real-life examples and use cases. Not necessary to have technical knowledge to follow. Highly recommended!
5.0
·Reviewed Jun 17, 2024
Comprehensive overview of Generative AI for Executives and Business Leaders. This is a great presentation, instruction, and production throughout. This course is very enjoyable and informative.
4.0
·Reviewed Dec 18, 2025
The labs in IBM Watson X require attention. The rest is informational collage style information. Good AI agent to create summaries and practise the tests.
4.0
·Reviewed May 1, 2024
Good course. As it asked me to reserve time on my calendar, I expected it to be a bit longer, though.
5.0
·Reviewed Sep 15, 2024
Well done, entry level course, for business people looking to understand Generative AI.
5.0
·Reviewed Apr 14, 2025
Good overview of Generative AI and its evolution and future applications.
5.0
·Reviewed Jan 4, 2025
Great introduction to the topic of GenAI. The lessons were well structured and relatable content.
5.0
·Reviewed Jun 14, 2024
It is absolutely amazing experience is very good. It contain difficult quality of questions.
5.0
·Reviewed Aug 2, 2025
I'm new to the world of AI, this course was perfect for me and gave me a good understanding of AI and how it could benefit my business, thank you.
All reviews
Showing: 20 of 118
All Learners
All Stars
Most Helpful
A
Alexandra
1.0
·Reviewed Mar 29, 2024
Very disappointed. It was a course thinly veiled as an ad for IBM's services. Also, every module was discussed in the abstract with zero real-life examples to help bring the topic to life.
C
Caíque
2.0
·Reviewed May 2, 2024
Expensive and shallow
R
Ramesh
5.0
·Reviewed Jul 2, 2024
This comprehensive course has equipped me with valuable knowledge and insights into the transformative potential of Generative AI in the business landscape.
I would like to write a bit about the instructors:
Dario Gil covered the Strategic Essentials of Generative AI, offering a robust foundation and insights into strategic decision-making.
Kate Soule enlightened us on the Elements of AI in Enterprise, showcasing its critical integration in business processes.
Kush Varshney delved into Trustworthy AI, emphasizing the ethical aspects and trust elements pivotal for AI deployment.
Manish Goyal offered practical knowledge on Putting AI to Work, demonstrating real-world applications and modernization strategies.
This course has not only expanded my understanding of Generative AI but also provided me with practical tools to implement AI strategies that are aligned with core business values.
M
Md.
5.0
·Reviewed Oct 26, 2024
This foundational course was well-structured, providing a solid understanding of Generative AI and its potential in business. I learned not only how companies and individuals can leverage Generative AI for growth but also the importance of mastering this technology for future success. Although I initially found it challenging, it ultimately expanded my skill set and provided insights valuable to my future career. I recommend this course to anyone wanting to explore the basics of Generative AI and its business applications.
D
Donnika
5.0
·Reviewed May 5, 2024
This course is recommendable to anyone who is willing to learn about AI and implement it into their life or business. It was easy to comprehend. I am elated that I took this course because even though I am working in the Accounting field, I am also majoring in my Masters Degree in Computer Sceince for Software Engineering, Programming and Webpage Design. I do plan on inventing my own business where this course will be a plus implemented into what my future esablishment will be. I am deeply grateful. Thank you.
D
Deleted
5.0
·Reviewed Jan 26, 2025
The "GenAI for Executives & Business Leaders: An Introduction" course provides a clear and practical overview of how generative AI can drive innovation and efficiency in business. It’s an excellent starting point for leaders, with useful examples and actionable insights. A deeper focus on implementation challenges could make it even more impactful, but overall, it's highly recommended for those new to AI.
Amal Pathirana
CMO - Animal SOS Sri Lnaka
M
Mauricio
5.0
·Reviewed Jun 12, 2024
Very concise and clear about the main concepts and functioning of AI platforms at any business level. It's basic for beginners, but really covers a lot of the back theory, responsibilities and advantages that anyone should have in mind to start applying AI at everyday work.
IBM looks so serious and responsible in the developing of new AI, so the privacy of data and the principles of governance over AI are very clear around the course.
O
Oriol
5.0
·Reviewed Nov 15, 2024
Demystifies generative AI by providing cursory understanding of its potential as biz competitive advantage. Highlights the relevance of defining the AI experience you want to deliver; then the AI team, value drivers and governance (responsibility and transparency) . Useful and enjoyed Dr. Dario Gil lectures.
M
Madhu
5.0
·Reviewed Feb 20, 2025
Business leaders can get a clear and brief introduction to Generative AI, which includes real-life examples and use cases. Not necessary to have technical knowledge to follow. Highly recommended!
S
Scott
5.0
·Reviewed Jun 18, 2024
Comprehensive overview of Generative AI for Executives and Business Leaders. This is a great presentation, instruction, and production throughout. This course is very enjoyable and informative.
C
Chester
5.0
·Reviewed Aug 3, 2025
I'm new to the world of AI, this course was perfect for me and gave me a good understanding of AI and how it could benefit my business, thank you.
H
Hrishikesh
5.0
·Reviewed Jun 17, 2026
This course is extremely useful for those who want to move from being an individual contributor in a workplace to a team strengthener
J
Jan
5.0
·Reviewed May 9, 2024
Very good course. Informative, relevant, concise. Instructors set this course apart from others. It's well worth the time.
A
Aatish
5.0
·Reviewed Mar 31, 2024
It presents a good starting point. Please lower the background music, in some videos it is really loud.
S
Stephen
5.0
·Reviewed Jan 5, 2025
Great introduction to the topic of GenAI. The lessons were well structured and relatable content.
J
JN
5.0
·Reviewed May 1, 2024
Great material for executives and business leaders in gaining introductory insights regarding AI
D
Daksh
5.0
·Reviewed Jun 15, 2024
It is absolutely amazing experience is very good. It contain difficult quality of questions.
C
CARDONA
5.0
·Reviewed Nov 23, 2024
Contenido básico y valioso para entender mejor desde la estrategia lo que significa la IA
M
Mike
5.0
·Reviewed Sep 16, 2024
Well done, entry level course, for business people looking to understand Generative AI.
P
Pedro
5.0
·Reviewed Jul 12, 2024
É sempre um prazer ver e ouvir sobre tecnologia dos executivos da IBM. Esclarecedor.