Managing a company in the food and beverage industry is a fascinating task.
Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex.
The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.
This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants.
To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do.
Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course.
Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy.
Below the guest speakers of the course:
Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it
Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net
Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it
Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it
Branca – Nicolò Branca, Owner – www.branca.it
Barilla – Giuseppe Morici, President Region Europe – www.barilla.com
Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl
Winery Il Cavallante, Milano – Sergio Morpurgo, Owner
Heineken – Floris Cobelens, Marketing Director – www.heineken.com
TRDN – Martin Oetting, Managing Director – www.trnd.com
GROM – Federico Grom, Owner and Founder – www.grom.it/en
Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com
BioHombre – Matteo Panini, CEO – www.hombre.it
Acetaia Maletti – Carmen & Claudio Maletti
Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it
GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com
Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it
DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles.
Status: Business Strategy
Business Strategy
Status: Brand Management
Brand Management
Course·13 hours
Featured reviews
5.0
·Reviewed Jul 26, 2017
Outstanding Course! It really gives a deeper understanding of the F&B Industry and excellent tools to improve Marketing Strategies considering Global trends. Interviews with guests are fantastic!
5.0
·Reviewed Jul 13, 2020
I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.
5.0
·Reviewed Jun 27, 2016
Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.
5.0
·Reviewed Jul 27, 2020
Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.
5.0
·Reviewed May 7, 2019
The course and information was relevant, properly conveyed through the various mediums and also reinforced with the interviews at the end. The assessment ensures that knowledge was gained.
5.0
·Reviewed Jun 2, 2020
Well designed properly and accurately focussing on food and beverage management.Fully satisfied with the inclusion of various interviewsOf various food and bevaerage induatry manging persons..😊
5.0
·Reviewed Jul 23, 2024
best Food & Beverage course out there i really leant a lot in this course mostly because of the innovations that are happening in the world of Food & Bev thank you very much Coursera
5.0
·Reviewed Jan 24, 2021
Course and presentation was fantastic, since Im working at F&B field it was amazing thing to me to raise my skill so much higher.Mr. Gabrielle Toro and University Bocconi big thank you !
5.0
·Reviewed May 19, 2020
Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.
4.0
·Reviewed Dec 24, 2020
Hi, I am food technologistThis course was very interesting and informative and related to my field. It increases my knowledge about food and beverage management.Thanks for this Informative course
5.0
·Reviewed May 26, 2020
It was really informative and loved the way in which the course was structured and presented. Hope there's more courses along the similar line on food & beverage topics as well as on management.
4.0
·Reviewed Sep 11, 2020
The content of the course is great, and very well explained.Unfortunately, many of the advertisement campaign's links don't work anymore, and you have to search for the materials on the web.
All reviews
Showing: 20 of 1,356
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Most Helpful
I
Ilana
3.0
·Reviewed Jun 11, 2017
I think this course should have been called differently. I think the name that fits it best is The Basics of Management with examples from the world of food and beverages. The course was useful but it was not what I was looking for. I thought it would focus on aspects specifically related to the food and management industry, not in management in general. Also, the word "management" implies several areas (production, distribution, storage, etc). But the course focused on production and marketing. I think this should have been somehow emphasized in the title.
J
Job
5.0
·Reviewed Sep 13, 2020
Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.
S
Shilpa
5.0
·Reviewed Jul 28, 2020
Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.
A
andrea
5.0
·Reviewed Apr 1, 2019
this is a very good course , excellent slides , well explained and the interviews with business people in food and beverage field where a great help to understand how they involve in the market.
M
Mauro
5.0
·Reviewed Jun 28, 2016
Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.
B
Babette
5.0
·Reviewed Sep 2, 2019
Well structured content course which is easy to understand even for a beginner in the field and which allows a first excellent overall view of Food & beverage management thanks to very accurate video lessons, but at the same time simple and clear in the exhibition. From the titles used for each module you will immediately understand what we are talking about, just think that the first module is titled: "Products vs. Markets". The same slides you will be able to use will report key concepts and their definitions in order to simplify the study and make it more immediate. A lot of attention is paid to the visuals offered both in the lessons and in the slides which makes it possible to make learning intuitive through practical examples.
During the lessons there is the possibility to put oneself to the test with short optional interactive quizzes aimed at testing one's own understanding in view of the final exam. This certainly offers a great hand to deal with it and better, I therefore advise you to do them.
You have the opportunity to listen to the experience of various successful food & beverage entrepreneurs and to understand in practice how different marketing strategies have been put to use and what results they have given. A course that combines theory and practice because, if you wish, you can also decide to try to solve specific questions asked by the teacher to test your acquired awareness at the end of each module.
To make it more accessible to all, the possibility of subtitles in various languages is not obvious.
Learning is fast because it's exciting.
S
Saw
5.0
·Reviewed Jan 2, 2019
good for hospitality and restaurant . helpful for who running own small business in F&B.
C
Cristina
5.0
·Reviewed Feb 2, 2019
I really found it very useful, I learnt a lot and I hope I can use all the knowledge in my career. Thank you very much to the Bocconi University and all the people who has participate. Useful terms, trends and well explained with examples.
S
Shashwat
5.0
·Reviewed Feb 13, 2019
A very interesting course
T
tatiana
5.0
·Reviewed Jul 14, 2020
I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.
L
Lam
5.0
·Reviewed Dec 4, 2016
A educational course with a lot of useful information. The interview with different kind of stakeholders also help the student to understand the ideology of the food & beverage management.
A
Alejandro
5.0
·Reviewed Jul 25, 2019
The course is Perfect! Clearly Marketing approaches than help the students to archive world real experiencess/cases and understad how does the Food and Beverage industry works.
F
Federico
5.0
·Reviewed Jan 31, 2019
Un ottimo corso, completo e per gli studenti Italiani, sottotitolato, Il docente risulta chiaro e conciso anche per novizi. Consiglio sicuramente!
M
Massimo
5.0
·Reviewed Mar 29, 2019
Excellent course. Congratulations for the perfect choice. I've really appreciated.
C
Christos
5.0
·Reviewed Mar 30, 2019
Absolutely Perfect!!! Totally new perspective after this course! Thank You.
D
Dide
5.0
·Reviewed Jan 14, 2019
Best course I have ever taken, thank you so much for the effort.
M
Miranda
5.0
·Reviewed Apr 1, 2019
the course is very interesting and useful
R
RADHIKA
5.0
·Reviewed Mar 16, 2019
it was awesome
N
Nabin
5.0
·Reviewed Mar 13, 2019
best
A
Amin
5.0
·Reviewed Apr 12, 2020
Credo a mio avviso che sia uno dei migliori corsi riguardante il campo manageriale per chi ancora non ha avuto modo di approcciarlo. Detto ciò consiglio vivamente per chi come me ha voglia di entrare in questo mondo o semplicemente arricchire il proprio bagaglio culturale. Grazie al prof.Giuseppe Troilo e alla tua dedizione per questo magnifico corso!