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HEC Paris

Entrepreneurship Strategy: From Ideation to Exit

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Status: Human Resources Management and Planning
Status: Creative Thinking
BeginnerCourse19 hours

Featured reviews

Reviewed Jan 13, 2026

eally liked the course! It gave us a great overview of many different topics along the entrepreneurial journey

Reviewed Jul 6, 2019

Structured, clear and understandable course that brings the knowledge and new ideas, as well as completes the existing knowledge and gives the new perspectives about certain subjects. Thank you

Reviewed Dec 19, 2018

It's been nice experience to begin studying entrepreneurship with Mr. Huret. Thank you for everything.

Reviewed May 20, 2020

You will get to learn some key lessons that will be very helpful for your entrepreneurial journey.

Reviewed Nov 9, 2020

A good course that helps to learn how to run a business and the investment to be made,business tactics to be followed to attract investors and customers.

Reviewed Aug 3, 2020

It's a very wonderful and the best you could find, which is open-ended and detailed enough for any youngster or whatever to follow through.

Reviewed Sep 6, 2020

Learnt a lot. It is really good to take lessons from people that are active in business and touch their experience

Reviewed Jul 16, 2020

this course was super engaging and practical especially in its relation to real-life...a total educative joyride all through. it was awesome. thank you, guys!

Reviewed Jun 21, 2019

The course triggered and supported over it's duration structured reflection on my startup ideas, that's much more than I expected!

Reviewed Jul 3, 2019

pragmatic and concret with great tips to put in place asap, strategies which are more middle or long term

Reviewed Jul 9, 2020

it was very clear and understandable. i am glad i could take part in this course. thank you for the past 4 weeks of new experiences and i can't wait to try them out.

Reviewed Apr 3, 2024

Nicely constructed and quite clear. I would have wished to have more time with interviews and business cases (interviews with some entrepreuneurs)

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