Welcome to the MOOC “Doing Business in Europe”! Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective? With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context. The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe: 1. Approaching the European market(s) 2. Innovating in Europe 3. Investing in Europe 4. Building the value chain 5. Integrating the diversity There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy. Please enroll and thank you in advance for choosing this course!
A comprehensive review on trading and ventures in the EEA. A dummy's guide to understand market attack, market penetration and the gadgets you should resort.
Great intro to a wide spectrum of open possibilities in Europe for doing business. Gets you a feel of being engaged in EU's activities
great course for a newbie who wants to start a journey doing business in Europe
amazing and very useful course in growing one's career graph professionally
An excellent review of Europe and its business environment; although the course needs to be updated.
Good, basic introduction on what to take into consideration when (starting) doing business in Europe
Showing: 20 of 33
I really enjoyed the course, really good insights aboout the european markets even for someone who was already working in a european company (italian) for 5 years.
Mingalarpar. I am P.O.May from Myanmar. To be international business consultant, I am eager to learn international business strategy. This course, "Doing business in EU", provides me insightful experiences and ideas to achieve my dream. Each unit consists a clear and singnificant information for me, a business lady from Myanmar, who have only work experiences with Asian culture and countries. I am thakful each and every teacher for making me confident with your thoughful sharing.
I would highly recommend the Doing Business in Europe course to anyone looking to learn more about the business landscape in Europe. Whether you're an entrepreneur looking to expand into the European market, or simply interested in learning more about the region's economic and cultural differences, this course is a great resource. So, I will give this course a 5-star rating.
Excellent course, It helped me to understand European market. Their cultural differences between every country and the behavior in the negotiation with a Europen partner. I woud like to do another course like this adapted the new economic context after COVID-19.
This course is a high comprehesive resume for those wnats to start thinking about doing in business in Europe. Congratulations for all the team!
Teachers and successful students explain and share experience in a well structured and guided MOOC. Be ready to take notes and memorise facts :)
Excellent overview for doing business in Europe, especially for foreign firms. Great cultural and communicative insights!
An excellent review of Europe and its business environment; although the course needs to be updated.
great course for a newbie who wants to start a journey doing business in Europe
amazing and very useful course in growing one's career graph professionally
Very good course to learning about the European market features.
I look forward to using what I have learned.
short but interesting !
Very informative
Muy entretenido
Great Course!
excellent
5*
A comprehensive review on trading and ventures in the EEA. A dummy's guide to understand market attack, market penetration and the gadgets you should resort.
Great intro to a wide spectrum of open possibilities in Europe for doing business. Gets you a feel of being engaged in EU's activities