Connect with Diverse Audiences during a Public Health Crisis
Public health communicators have a duty to communicate health information with integrity, accuracy, and clarity. For messaging to be most effective, public health communicators must help their audiences draw meaningful connections with the information being shared, and connect with them in ways that foster trust and credibility.
This course emphasizes how public health communicators can segment their audiences into smaller groups, thereby allowing them to tailor messages to each group's unique needs. You will explore how public health communicators recognize and overcome underlying biases, assumptions, and stereotypes to create messaging that is rooted in empathy, as well as leverage persuasive communication strategies to frame and deliver messages in ways that appeal to audiences’ core values. You will learn to approach media interviews with confidence, adjust your communication strategy in the moment, and center your focus on your audiences and their needs.
Status: Driving engagement
Driving engagement
Status: Interpersonal Communications
Interpersonal Communications
Beginner·Course·14 hours
Featured reviews
5.0
·Reviewed Mar 25, 2026
It’s a really good course I got to learn a lot especially when dedicated. And it permits you to amend your errors
All reviews
Showing: 9 of 9
All Learners
All Stars
Most Helpful
S
Simona
5.0
·Reviewed Sep 19, 2021
I loved the way the instructor explained all the chapters, very communicative, good presentations and explanations. good exercises as well; the only uncomfortable thing happened at the end when the assignments I submitted were not checked, same for peer assignments, and I could not complete the course in due time. But overall, I found it great.
J
Joshua
5.0
·Reviewed Sep 5, 2023
This course was very good, from the video lectures that were informative and had an interactive aspect to it to the reading material, discussion prompts which were insightful and the peer reviews insightful as well.
A
arrah
5.0
·Reviewed Mar 26, 2026
It’s a really good course I got to learn a lot especially when dedicated. And it permits you to amend your errors
ب
بسماء
5.0
·Reviewed Apr 18, 2024
Thank you, it was very helpful
V
VIGNESHWARAN
5.0
·Reviewed Aug 23, 2025
nice thing
S
SADUN
5.0
·Reviewed Oct 3, 2025
شكرا
A
Amanda
3.0
·Reviewed Jun 1, 2022
having peers mark your work is slowing progress
S
Stefany
1.0
·Reviewed Feb 14, 2022
the grading has been so slow - I have taken several courses and this is the first one that I have had this problem with? The course itself is great but the grading is taking much longer than usual.
R
Robert
1.0
·Reviewed Feb 11, 2022
Too shallow. Peer review every week is a waste of time. I don't need this program.