In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool.
This course introduces the "See" phase of the See, Plan, Act framework. This framework is designed to help you explore each step of the implementation process, and learn how to connect generative AI with your own data to transform it from a general tool into a customized solution tailored to your specific business needs.
By the end of this course, you’ll be able to identify and evaluate new opportunities where generative AI can create value for your organization, giving you the foundational knowledge to move forward with confidence in your AI strategy. This course helps lay the groundwork for the next phase: planning and executing a successful generative AI implementation in your business.
This is the first course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.
Status: Case Studies
Case Studies
Status: Strategic Thinking
Strategic Thinking
Beginner·Course·3 hours
Featured reviews
5.0
·Reviewed Nov 24, 2025
This course really helped me fill in some missing pieces as to the various parts and terminology surrounding Generative AI and consider how I could use it further in the future.
5.0
·Reviewed Dec 8, 2025
valuable information to best utilize generative AI
5.0
·Reviewed Mar 6, 2026
Clear exploration of how generative AI can be used in business. With focus on LLMs, and case study in application in university courses, and quiz on retail industry.
5.0
·Reviewed Mar 8, 2025
thanks so much for your teaching, very clear, good content and good pronunciation, thanks
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R
Robert
5.0
·Reviewed Nov 25, 2025
This course really helped me fill in some missing pieces as to the various parts and terminology surrounding Generative AI and consider how I could use it further in the future.
A
Abhinav
5.0
·Reviewed Mar 7, 2026
Clear exploration of how generative AI can be used in business. With focus on LLMs, and case study in application in university courses, and quiz on retail industry.
G
Giancarlo
5.0
·Reviewed Sep 24, 2025
very nice introductory course on gen ai, with right pace and content, good case study and clear instructor
R
Rodrigo
5.0
·Reviewed Mar 9, 2025
thanks so much for your teaching, very clear, good content and good pronunciation, thanks
V
Vishal
5.0
·Reviewed Dec 9, 2025
valuable information to best utilize generative AI