The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators. Yale is thrilled to offer this course fully translated in: Arabic - https://www.coursera.org/learn/digital-media-health-outcomes-ar French - https://www.coursera.org/learn/digital-media-health-outcomes-fr Spanish - https://www.coursera.org/learn/digital-media-health-outcomes-es Indonesian - https://www.coursera.org/learn/digital-media-health-outcomes-id Portuguese - https://www.coursera.org/learn/digital-media-health-outcomes-pt Chinese - https://www.coursera.org/learn/digital-media-health-outcomes-zh-cn Russian - https://www.coursera.org/learn/digital-media-health-outcomes-ru Swahili - https://www.coursera.org/learn/digital-media-health-outcomes-sw
This course has broadened my knowledge and expertise on how to run successful public health campaigns and the approach and matrix to use. I will strongly encourage others to enroll.
The course was a fantastic experience as the content was crisp, the audiovisual experience was good, and the faculty was excellent.
Ultimate must have for any marketer in healthcare sector.
This course exceeded my expectations. I particularly loved the applied exercises embedded in each module. Kudos to the organisers, and thank you.
This course had a lot of great and useful information and Dr. Saad Omer was really amazing!
I highly recommend this fun and informative course.
High-quality course--lots of important content delivered in an engaging way by impressive experts. Recommend!
Very educative and informative course and I recommend it to anyone interested.
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This course exceeded my expectations. I particularly loved the applied exercises embedded in each module. Kudos to the organisers, and thank you.
The course was a fantastic experience as the content was crisp, the audiovisual experience was good, and the faculty was excellent.
This course had a lot of great and useful information and Dr. Saad Omer was really amazing!
This course has broadened my knowledge and expertise on how to run successful public health campaigns and the approach and matrix to use. I will strongly encourage others to enroll.
This exciting cause has opened my eyes to the important role Digital Media plays in Health outcomes. I needed to be up to date with using digital media for behavior change, and this course helped me accomplish that goal. Thanks Coursera. This is awesome.
High-quality course--lots of important content delivered in an engaging way by impressive experts. Recommend!
Thank you very much. It was a pleasure to take part in this course.
Thank you for this beautiful course and the valuable information
Ultimate must have for any marketer in healthcare sector.
I highly recommend this fun and informative course.
A must do course for communication professionals
Very interesting and complete course!
Amazing course, Great Lecturers!
great learning experience
Great informative course
Excellent!
excelente
Good!
Very educative and informative course and I recommend it to anyone interested.