This course introduces students to marketing analytics as a data-driven approach to solving real-world marketing problems. It covers four key areas: causal analysis (identifying cause-and-effect in marketing interventions), predictive modeling and AI (forecasting customer behaviors using machine learning), social media analysis (extracting insights from online consumer interactions through text and network analysis), and consumer demand and preference analysis (estimating preferences, demand, and customer lifetime value). Students will gain hands-on experience using Python to analyze diverse data sources, apply advanced analytics techniques, and generate actionable insights to support strategic marketing decisions.
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
Very much learning course, got to know about many things .
Very informative. Good beginning to start the journey into analytics for marketers.
If the peer reviews were done faster it would be better
Can you verify my peer assignment and give certificate as soon as possible,thank you
Very informative and nice presentation and interactive sessions.
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
Showing: 20 of 44
Expected lot more in-depth training. The course neither focuses on the technology side nor the theory. It is so superficial touching upon multiple items without getting into the details.
If the peer reviews were done faster it would be better
Es un buen curso para aprender técnicas generales para análisis en el área de marketing sin embargo, considero que es un curso muy básico.
Its my first time using R so excited! And it's not only theory a lot of practice sample which is rarely found in other course! kudos for you
Can you verify my peer assignment and give certificate as soon as possible,thank you
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
This was one of my best courses on coursera it is a real amazing course plenty of knowledge and really deserve 5 stars
Très bien pour apprendre à analyser les donnés et les utiliser dans la prise de décision pour le actions de marketing
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
Very informative. Good beginning to start the journey into analytics for marketers.
Very informative and nice presentation and interactive sessions.
Very much learning course, got to know about many things .
learn new things that don't know earlier
Great content covered in this course
Excellet Excellent Course
Good course, very clear
Excellent Learnings
Very good course
Excellent Course
Am enjoying it.