Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.
This course will support you to develop your marketing strategy and build your brand as your business grows.
You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth.
You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process.
By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business.
The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth.
You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
Status: Marketing Analytics
Marketing Analytics
Status: Digital Marketing
Digital Marketing
Course·4 hours
Featured reviews
5.0
·Reviewed Nov 7, 2022
it was a lovely experience for me to have the opportunity to be thought of as a student here on Coursera in Marketing and sales
5.0
·Reviewed Jul 13, 2024
It does a good job getting the information across but my review might not be fully accurate as I already took a marketing class before.
4.0
·Reviewed Mar 3, 2021
Extensive background information and access to documents. Informative, concise and useful for every woman needing additional training on Sales and Marketing.
5.0
·Reviewed Aug 31, 2021
thank you so much for this course you really helped me so much for giving me such a different perspective ... but please how can i get the certificate
4.0
·Reviewed Oct 20, 2022
Good creation 👍 it covers the fundamentals of sales and marketing with tools, steps and models for successful implementation of sales and marketing strategy.
5.0
·Reviewed Dec 24, 2022
A great start for those who wish to build the foundation of your business marketing strategy. I appreciate Coursera for making this course free online.
4.0
·Reviewed Oct 27, 2020
This is one of the best course I have ever seen. This course gives me many knowledge about the process of sales and marketing. I really appreciate this course.
5.0
·Reviewed Jun 18, 2020
It's a very well structured and informative course about the Sales and Marketing for beginners. It's a great starting point if you're planning to advance yourself in either of these fields.
5.0
·Reviewed Aug 26, 2025
As a female student wanting to learn more about Sales and Marketing, I learned a lot about the process, the way of thinking and vocabulary.
4.0
·Reviewed Mar 21, 2023
Gives an overall view on marketing strategies to help brands get to their goals. Need a more in depth view on the mindset to adopt in the decision making process
4.0
·Reviewed Sep 9, 2020
Short course , yet great source of knowledge and huge insights into technical terminology. Highly recommended for beginners . Only drawback is the lack of certificate.
5.0
·Reviewed Feb 19, 2025
This course was amazing. Succinct and to the point on actionable items to get started with business marketing and sales. Exactly what I needed!
All reviews
Showing: 20 of 355
All Learners
All Stars
Most Helpful
R
rachel
5.0
·Reviewed May 7, 2020
the whole learning experience was awesome and served as an eye opener to so many aspects that i overlooked in my business, there were however many processes that were new to me, but now i am confident to apply these to my business.
J
Josephine
5.0
·Reviewed Oct 11, 2020
Thank you, I learn many things from basic and understand how Sales & Marketing going so far. Value added to my knowledge and useful for creating my own business sales and marketing strategy
R
Ranjani
5.0
·Reviewed Feb 25, 2021
Even though I'm a seasoned sales and marketing professional, this course helped me brush up on my basics and threw me a few curve balls in the process! Highly recommend it.
N
Nikhil
5.0
·Reviewed May 15, 2020
It was a great course for engaging into the customers and getting the knowledge about the Digital Marketing Platorms.
V
Vivian
5.0
·Reviewed Jun 9, 2020
The course is very significant to my business and i learnt a lot of new strategies on sales and marketing. I would highly recommend to friends and colleagues.
S
Shivakumar
5.0
·Reviewed Apr 28, 2020
It’s great learning with Coursera thanks a lot for providing the opportunity to lean during the quarantine period...
R
Ricardo
5.0
·Reviewed Apr 17, 2020
top notch quality for free ... Sales and marketing will define the failure and success of a company
M
Mojalefa
5.0
·Reviewed May 12, 2020
Perfect course, very insightful and relevant
T
Travail
5.0
·Reviewed May 11, 2022
This is an excellent course. It has equipped me with the tools necessary to make my products appealing to customers and to be able to increase the clientele
G
Garima
5.0
·Reviewed May 4, 2020
I really enjoyed this course. I would suggest to include more case study exercises in it.
C
Carol
5.0
·Reviewed Nov 2, 2020
This course was great. I now know much more about putting my marketing plan together.
S
sophy
5.0
·Reviewed May 8, 2020
I really learned valuable lessons that I will apply in my business.
M
Mofiyinfoluwa
5.0
·Reviewed May 22, 2020
Extremely helpful, I can run my business better now.
M
Michelle
5.0
·Reviewed May 1, 2020
Superb and the exercises were appropriate.
Y
Yemisi
5.0
·Reviewed May 5, 2020
This course is insightful
K
karan
5.0
·Reviewed May 4, 2020
Good course
S
Shaffi
5.0
·Reviewed Apr 14, 2020
Good One
F
FARHAAN
5.0
·Reviewed May 18, 2020
Easy
T
Tara
4.0
·Reviewed Feb 23, 2021
Good and challenging course it no easy but very insightful and helpful. I learnt a lot.